A premium logo & packaging concept developed for The Tree House, a lifestyle-driven brand preparing to enter the legal cannabis market.

Packaging
Design
Overview
The goal of this project was to design a high-end packaging system that felt authentic to the brand’s name while meeting the visual expectations of a modern, regulated market.
The packaging needed to feel bold, premium, and instantly recognizable — balancing relatable brand elements with clean layout, custom typography, and regulatory considerations. The final design was created as a realistic mockup to showcase how the brand and its products would translate to a in-store retail space.
01
Challenge
The cannabis market is highly saturated, making it difficult for new lifestyle-driven companies to stand out and earn shelf visibility.
02
Solution
Designed a scalable logo supported by custom typography that functions as a primary and secondary logo mark for smaller applications.
03
Result
The Tree House brand secured shelf placement at two New York City retail locations within a two-month launch window.


